From food KOLs bringing category email list goods, to brands entering e-commerce, to well-known chefs’ live lectures, we can all see that the next kitchen is no longer the content platform that uses UGC (user-generated content) to share food as its single capital. The trump card is more and more abundant, and it is beginning to bear fruit. The next kitchen series will be divided into three parts: KOL articles , e-commerce articles and live category email list broadcast articles, which will be discussed with you.
This article category email list focuses on e-commerce. Open the next kitchen APP, in the second item of the menu bar, we can find the "market" column. "Market" is a food e-commerce platform in the lower kitchen, which brings together all kinds of food and the utensils needed for cooking. There are 13 categories in the "market", only the "appliances" category sells self-operated products in the kitchen, and the other 12 categories category email list are cooperation with third-party brands. Xia Kitchen is like a gourmet Taobao, attracting many suppliers to set up shop here.
Exploration of the commercialization of the category email list lower kitchen (middle): e-commerce brings the tide of goods 1. Category planning of the lower kitchen In the launch of self-operated categories, the lower kitchen appears to be very restrained - there are not many categories, the number of single products is also very limited, and it adopts a different operating model from third-party categories. Self-operated categories: mainly standard products with category email list unified market standards and standardized standards