Telling customers that you have new items on sale or in your range may also be a suitable use. The concept of 'less is more' applies to business emails. They should be short and to the point. If graphical or HTML mails are sent, then including mailing list such images as your store header, and an image of an item or two that are on sale. What you should not do is send daily emails, unless the client specifically signed up for some kind of informational or educational email.
Correspondence that is pushy, or have obscene or tasteless graphics may also be offensive. Anything that is viewed as distasteful by your mailing list client is likely to damage your chances of a sale. Aside from setting up a website to advertise your business on the Internet, you should also try setting up a mailing list as an additional marketing tool.
This allows you to collect information from site visitors which you can then use to contact them on numerous occasions and hopefully entice them to make a purchase from your company. One way to get a visitor's contact information mailing list is to offer something in exchange. Some examples of this would be: * a free subscription to your newsletter * a downloadable gift * a free report The name and e-mail address that you collected is then added to the mailing list.