Under the joint catalyst of economic, technological and social factors, in the past two years, new consumer brands have ushered in a full-scale Fax List explosion by virtue of their insight into consumers and catering to this core competitiveness. Through insight into the consumption upgrade trend of "delicious and healthy" consumption by contemporary young people, and product innovation in the original category, we have Yuanqi Forest and Wang Fushen; through the maturity of social e-commerce and the blessing of new channels such as live streaming.
It provides a new way for new consumer brands to communicate with consumers, and the rise of Perfect Diary has become a typical example; through the trend insight into the awakening of contemporary women's consciousness, and the innovation Fax List of brand concepts, there are NEIWAI inside and outside, Jiao Nei, and ubras. Innovations at multiple levels such as products, brands, and channels allow new consumer brands to undoubtedly shake up the original consumer market pattern. However, it is accompanied by the lack of stamina and concealment and entering a stable period.
New consumer brands that rely on the dividends of the times and channel innovation to grow explosively must, after all, return to the basic supply chain, product functions, and brand building like traditional brands. , go back to offline. As a unicorn Fax List sports brand Keep, which has risen rapidly in just a few years, since its launch in 2015, it has accumulated 300 million users in 6 years, and the number of active platforms is nearly 6 million. Although its rise is blessed by the dividends of the times, the brand building path of Keep is practical and does not forget its original intention to build a brand community, which undoubtedly provides a new way of thinking for the next development of new consumer brands.