Reasons Why Your PPC Programs May Fail Posted: 2020-11-18 CPAP programs None of us decided to make our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be several reasons. But sometimes, behind these failures is inadvertent self-sabotage – sabotage that will virtually guarantee a PPC program to fail. To help you avoid inadvertently setting your PPC programs to fail, I'll use this column to outline four ways to “help” your PPC programs to falter or self-destruct. 1. Put too many options on your landing page I know I know.
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this contributor and share their other content whenever it seems useful to your audience. Link building today is much more like traditional PR in that it's all about quality – in terms of posts, people, and visibility, rather than just link volume. Approach it with that mindset, do the necessary work that most others won't, and you'll enjoy the results they can only dream of. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.