When you think of content marketing, you probably think of the external communications used to attract potential customers and customers through targeted outreach campaigns. Marketers understand the importance of leveraging content to attract new audiences and build relationships between your brand and the audience, but what about the role of content within your internal organization?According to the Society for Human Resource Management (SHRM), “An employer brand is an important part of the employee value proposition and is essentially what the organization communicates as an identity to potential and current employees. »Have you thought about the buy email list messages you present to candidates and employees? Does your content also nurture these essential members of your internal audience and present your brand narrative to the people tasked with telling that story?
How Content Marketing Shapes an Employer BrandRecruitmentAccording to a Glassdoor survey, 69% of respondents were likely to apply for a job if the buy email list employer actively manages their employer brand.Gone are the days when a job page on a company's website was simply an application to fill out. Now, organizations must first convince potential candidates why their company is the right place to start or continue their professional career before they even consider applying. A cut-and-paste job description and a bulleted list of benefits isn't nearly enough to persuade your audience of job seekers that your company culture is the right one and get them into your funnel.
Much like your external content marketing efforts, the buy email list content you create for your employer brand should specifically address the needs and interests of diverse audiences, tailoring the message to meet both your company's values and the desires of your employer. your audience. For example, content aimed at an intern or entry-level candidate will have a different tone and message than content aimed at a middle/senior manager interested in changing careers.By showing what it's like to work at your company, you pave the way for attracting like-minded candidates who will truly excel in your organization.This is where you can tell the story of your corporate culture.