When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for Special leads hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. Business technology purchases are no less important. Research from Google demonstrates that Special leads 60% percent of B2B technology buyers read product reviews before making a purchase. This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions.
Without these reviews, buyers can find it confusing to separate out Special leads the information they want from just marketing hype. What is B2B Tech Yelpification? B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality. The funnel is dead, says May Petry, VP of Special leads Digital Marketing at HP, and social buying reigns instead. During the research process, potential leads are increasingly turning to their peers to ask for opinions and Special leads personal experiences to answer their important questions.
He main difference between Yelp and these yelpified technology sites Special leads is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. By filling the need for trustworthy insight from peers, the yelpification of enterprise technology helps buyers make more Special leads informed decisions. What Prompted the Yelpification Revolution? Both technology and technology buyers have undergone changes in recent years. While IT products were once massive and required vigorous installation,