With endless booming stackable SaaS applications in sight, your CRM and marketing platform can be linked industry leads through integration. 7904wtwe sale diagramOR do you get a platform that does both *cough* ActiveCampaign *cough* These integrations allow you to easily sync information from marketing. Armed with this marketing information, you can manage the transfer from marketing → sales .
more effectively because you have a better understanding of each prospect's needs. First contact sales calls industry leads are tricky. A prospect's background knowledge is a huge plus for you. Getting your marketing data into the CRM means the sales team has less tedious work to do. The qualification process is already underway. Not only will they have preliminary information for them, but the marketing data will tell them which leads to prioritize.
Not all leads are created equal. Help your sales team know who to contact early and often. When marketing data industry leads is linked to your CRM, you know more about: The problems people expect your business to solve Where your potential customers are looking for answers The types of content that resonate best with your audience When to contact prospects An optimized CRM contains all the information needed to acquire and retain a customer.