Every SEO needs a wealth of tools to support your everyday workflow. Just as technical SEO tools help identify key areas of technical optimization, content tools help identify key areas of content optimization. Choosing the right tool to add to your workflow depends heavily on how you use your data. Everyone knows that in content optimization, the first step is opportunity identification, but there is a second important step that you need to do before you take an opportunity. It's an understanding of the context. In this article, you will learn how to answer the question "What kind of data do you need?" And the best tool to procure that data. These tools provide data to assess the level of opportunity.
BrightEdge Data Cube: SERP features, keyword ghost mannequin effect research, and competitor analysis. Advanced Web Ranking (AWR): Audio sharing and SERP visibility. SEMrush: A quick and comprehensive organic overview. Keyword planner: Keyword research. Ahrefs: Competitive content gap. And these resources provide supporting evidence to enhance insights. advertisement Continue reading below Google Trends : Identify changes in search trends and search behavior. BuzzSumo : Trending social topics, questions, and related content. Mintel : Consumer and industry insights. eMarketer : Media trends that can affect organic search or explain performance fluctuations caused by non-organic factors. Think on Google : Market Research Insights and Data Points. What kind of data do you need? This may seem like a rudimentary question, but it can be difficult to know your data needs. If you don't evaluate why you're looking for data in the first place, you can spend hours in weeds without realizing it. So think about your needs before spending hours going down the rabbit holes in tools that you don't really need. Start by asking yourself.
Need Discovery Data? Discovery data helps you assess areas of opportunity within your landscape through keyword research, site performance metrics, and competitive analysis. Start here if you want to search for target terms, diagnose site performance, understand specific focus areas, or evaluate competitive space. Need support data? Support data enhances the insights found in discovery data by providing additional context and evidence to the landscape or target audience. advertisement Continue reading below Dynamics such as why performance metrics drop an odd number of times, use of unexpected or unusual search terms or topics, evidence of traffic pattern changes, or other environmental factors that may contribute to website performance. If you're trying to understand, start here. Once you understand the type of data you need and know where to look , it's easy to get the data . Dive in and identify 10 content resources that are essential to the new era of content SEO.