Key Tool Insights: Identifying Search Trends and Changes in Search Behavior Google Trends is number one on the list of industry resources that support discovery insights. This is our favorite quick check and detailed platform for understanding changes in user search interests and identifying landscape trends . And the bonus – it's completely free. The Google Trends API initially looks like a surface level. But with maximum use, you can actually discover the hidden gems of opportunity. For example, if you use some of the tools mentioned above to identify opportunities to rank in your video search, you can easily collect the trend data you support from YouTube search by simply changing the search type in the Google Trends API.
Top 10 Tools for Bulletproof SEO Content Strategy Other modifiable elements include region, time frame, and "category" (or industry). advertisement Continue reading below Google Trends gives you the flexibility to understand different periods of high interest and periods of low interest compared to specific periods. It is important to note that interest tends to be relative to the highest point on the chart for a particular region and time. Another use case for Google Trends is to understand the convert raster to vector brand's awareness and measure the effectiveness of marketing campaigns to attract and raise user awareness. Evaluating the duration of an initiative by identifying peaks that correlate with the push date of the campaign can help determine how effective or ineffective the initiative was.
Two other useful features of the Google Trends API are Related Topics and Related Queries. Top 10 Tools for Bulletproof SEO Content Strategy You can use these modules to gain insights into specific source search terms as well as other areas of interest within a particular topic.Top 10 Tools for Bulletproof SEO Content StrategyTop 10 Tools for Bulletproof SEO Content Strategy Google Trends is only part of the value it brings by supporting data-driven insights. It's a good idea to look at the trend data to see what creative ways you've found to take advantage of the tool. advertisement Continue reading below You may be surprised at how far down from the rabbit hole. Do your best to avoid weeds with this!