Boom! Someone just posted a tweet praising your product. On the other Industry Email List side of the world, an article featuring your company among the most promising startups of 2019 has been published. Elsewhere, a Reddit user started a thread complaining about your customer service. Thousands of miles away, a competitor posted an announcement Industry Email List about a new product they are building. What if you (and everyone on your team, from social media to PR to product and marketing) could access this data in real time? This is exactly where social listening comes in.
What is Social Media Listening? Social listening is the Industry Email List process of tracking mentions of certain words, phrases, or even complex Industry Email List queries on social media and the web, followed by analysis of the data. A typical word to track would be a brand name, but the possibilities for social media monitoring go far beyond that: you can monitor mentions of your Industry Email List competitors, your industry, campaign hashtags, and even find people who are looking for a office space in Seattle. if that's what you're looking for. Despite its name, social listening isn't just about social media: many listening tools also monitor news websites, blogs, forums, and the rest of the web.
But that's not the only reason the concept can Industry Email List be confusing. Social listening goes by many names: buzz analysis, social media measurement, brand monitoring, social media monitoring… and, last but not least, social media monitoring. And while these terms don't mean exactly the same thing, you'll often see them used interchangeably today. The Industry Email List Benefits of Social Listening What's exciting about listening to social media is that it gives you access to invaluable information about your customers, your market and the competition: think of it like getting answers to questions