Before negotiating a salary with an employer or recruiter, you need to understand your value. So think about:
Your skills - What skills do you have that will add value to the role? Do you know SEO, content marketing, PPC and to what level?
Your hands-on experience - How many years have you worked in marketing? What has been your career progression and experience along the way?
Your knowledge - Think back on your campaigns and marketing activities, what have you achieved and learned? It’s always good to use stats to back up your knowledge and skills such as - “I increased website traffic by X percent as a result of X campaign.”
Your performance - Think about your current and previous roles, how have you performed? Have you exceeded expectations or taken on new responsibilities? Are there any testimonials from management or customers you can bring to the table to show your value?
2) Understand Salary Expectations & Trends
Market value is important when it comes to wage negotiation. Look at salary surveys that can give you insight into different roles and skill sets. The 2022 salary guide by Aspire recruitment is made available every year on our DMI Hub. Additionally, Marketing Week, Glassdoor, Payscale, and Salary.com are good resources for finding out median wages across countries (including employer reviews).
3) What does the organization need?
Think about what the organization needs so you can tailor your knowledge and skills to match it as part of the negotiation.
For example, is the company looking to optimize its digital channels and can you add value to drive revenue? Is SEO an option or would a landing page redesign help drive traffic? Is organic or paid social media underused to drive leads? Focus on what you can bring to an employer so they can see your value.
4) Review your skills
If you’re looking for a pay increase then you may need some new skills or a skill refresh to get top dollar. Look at the skills required in the role or those of peers in higher positions to see what areas you may need to work on or update.
Use a digital diagnostic to analyze your digital skills so you know where your strengths are and work on areas that need improvement.
5) Practice your pitch
You can choose a friend, a spouse or even a mirror but practice what you are going to say before going in. That will help you to focus and retrieve information if you get pressurized or stressed. Practice makes perfect, after all! However, make sure that your personality still shines through and doesn’t sound robotic.
In the negotiation
This is where all your preparation will come into play as you know what you want and how to put across the value you will add to the company. The key is to stay calm, listen and remain professional and positive at all times.
6) Express your interest in the company and role
Any employer wants to know your motivations for applying for the job or a promotion. Express why you are interested in the job and show what you can offer as a candidate.
7) Have a number in mind and aim high
There’s no point trying to negotiate a salary if you have no figure in mind. Armed with research, you should know exactly how much you want and be able to state the reasons for this wage based on the steps above.
Always give a higher number than you are telemarketing list expecting as it gives you a cushion in the negotiation process. So, if an employer comes back with a lower number it may be what you were looking for in the first place.
You should also consider a ‘walk away’ number which is your desired salary that you will not go below. This can be a risky strategy so make sure you’re willing to leave the job behind if your demand is not met.
8) Let them make the first move
It can be tempting to lay your cards on the table and say what you want, but don’t. It’s best to see what the employer is offering you as a salary and then once you have a starting point it’s easier to negotiate.
9) Stay focused and calm
If you’ve done your prep, you will know what you’re asking for, what the organization needs, and how you can fill that need with your knowledge and skills. Speak clearly and listen so you know what’s been said. Take notes if it helps you and stay calm so you remain professional.